Sunday, 20 May 2012

Theory to Practice//Final Crit

After the long time we had spent on this brief we had the final crit on Friday, this was quite a long process. The idea of it was that our work would be seen by the majority of the group and critted by numerous people.
There was a form to fill in, which had been collated from the workshop we had on good crit questions and the questions were from what we produced in them sessions.

Feedback (my comments in reply are in red):

What is the publication trying to communicate?
This publication is trying to communicate the history of typography and different elements to type.
all aspects of type and its history
clear info graphics
easy layout to follow information
short and easy breakdown with cards
make an attachment between the two e.g look at card no 5 for......

The intension of the publication is clearly stated right as they have said what it is for, which is correct. The strengths are good feedback which was the whole idea of the publication, as there was a lot of information to portray i wanted to keep it simple and straight to the point. The improvements is a good suggest, which i hadn't thought of to be honest. Although these two do relate to each other i wanted to keep them separate items too. The idea of the publication is to read it and learn it then use the cards to identify this, having that attachment between the two, would do this for them, instead of them working it out and identifying it themselves. Maybe i could of left room on the cards for them to write this themselves, this could have been a way they interacted with them, but then again they still can, as the cards are laminated on one side they can write on it.

How is the format of the publication relevant to the content?
Binding of publication is really nice. Timeline is cool works well, especially fold out pages, layout is simple.
Text colour on the front is too dark, readable but awkward. Its a good publication buts its not clear why the format has been influenced by the content.

The idea of the fold out pages was to add something different to the publication, instead of it being just an A4 publication is has some extra features within it and also to hold the amount of information on the timeline etc.
I don't agree with the format not influenced on the content. The format is that size because of the amount of information, i could of done it A5 so it could in bags and be easier to carry, but the information within it wouldn't have been as readable or fluent because it would have been spread over pages and pages. With it being A4 each section takes up a couple of pages, which to me as a graphic designer, makes it short and simple and straight to the point, you don't want it to waffle on and on. The timeline pages are influenced by the content, because there is so much information to fit on it, hence the fold out pages, it becomes a long thin page, like a line, like a timeline. 

Comment on the practical, conceptual and symbolic consideration of colour?
As its such a complex subject with a lot of info 2 colours and stock is very appropriate
nice and neutral
no too fussy

why are select few cards a certain colour
is there a reason, could colour coordinate the era?

The comment for the strength explains everything that i wanted it to be. It is such a big subject so keeping it neutral and simple makes  it easier to communicate the relevant information to the user.
The cards which are a certain colour was a printing error. For some reason on that document which was set our exactly the same as the rest of the cards, with the same colours etc came out a completely different colour, which i was disappointed in, but that was out of my hands.

What is the target audience?
Anyone interested in design. The tone means that it isn't just limited to graphic design students. Its easy to work and appeals to all.

Assuming the role of audience, what is the reaction to the publication?
It works really well and is useful. It informs people on type in a really concise yet engaging manor. You can defiantly see it being a viable publication. It would be useful as a constant point of reference to look up fonts and relevant information.

Considering it has such a wide target audience the colours an font used relate to each of the viewers. Its perfect to carry in folders/bags even though it has the added fold out timeline. it works really well. We love it.

Do you think this is the intended response?
Yes, it is a purposeful and a useful research tool that has clear, concise content with all of the necessary information.

This is really good feedback, it sums up everything that i wanted the publication to achieve. The fact that they think it is useful and would be useful to them and that basically it all works, with relevant information which they find interesting and usable, makes me think that it has worked. 

What context would the publication be appropriate for?
specialist design book shops
graphic design course hand outs

Would it be appropriate for this publication to be viewed worldwide?
typefaces are universal so relevant and useful all over the world.
graphic design - worldwide - helpful everywhere
all designers would benefit.

Overall i am really happy with the feedback in which i received. There are some point which i disagree with, but its all constructive criticism which i will take on board and consider in future projects. The major part so the feedback were all positive though and defiantly made me feel that i have produced something that graphic designer would find helpful and be a useful tool to them. I think it would be, i would use it personally!
Along with producing this publication for other the learn about typography, i have also learnt a lot myself from all the research and content i have included in this. It has taught me some new things and introduced me into a lot of new typefaces which i will defiantly use in the future. Again something i hope others that have looked at it will do.

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