Friday, 5 April 2013

OUGD501 // Theory to Practice // Concept Statement

Title of Publication: Coca-Cola Case Study

I intend to communicate the relationship between:
- how advertising can differ between products that are the same
- what advertising and branding can do for a company when done right
- a guide to advertising
- case study of good advertisements
- how people interact / respond to advertising.

I intend to inform:
A informative guide to advertising and branding using coca cola as the basis to create a case study on creating a successful worldwide company.

A group of:
Advertising student / designers aged 20-40.

Advertising and branding is a key element of any company and if you do it right you can make a brand a worldwide success.

In order to achieve this i will produce:
A publication that is in the format of a case study. I have chosen Coca-Cola as the subject to base the case study on because they are such a well known brand. The case study will break down Coca-Cola as company and show what they have done as a company to produce this well known brand.
By showing the ins and out of Coca-Cola the information displayed in the publication will inform the reader what coca-cola have done and the idea behind it all. This is intended to be guide or something someone can get ideas to create their own brand and advertising campaign.

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