Tuesday, 2 April 2013

OUGD503 // Feel Good Drinks // The Brand

In order to get the feel for the style and direction of design that i need to take for this project i have looked on the feel good website to look at the sort of style this is. Also looking at packaging at the minute, you get a sense of style that they are going for.

The website is very interactive and has that same sort of playful feel to it. It has a illustrated style to the design and works towards kids well. Throughout the website they are very proud of saying that the products are 100% natural ingredients, no added sugar and works as part of your 5 a day. I think these three statements are what i need to focus my design around and make sure that this is communicated throughout the packaging. 

Again this collection of product packaging and advertisements are showing that the brand are very playful with the packaging, they have a very humorous tone to the way it is advertised and its all about feeling good. I do think that compared to some of the advertising and the website that the packaging labels are very reserved, they could be so much more fun and engaging like the rest of the branding for the brand. 
I think with the packaging it needs modernising, i want to make the packaging look more up market, so it looks like you are buying a drink that is packed full of juicy goodness and the product stands off the shelf by the ingredients shining through. This will hopefully catch the attention of the buyers and make them want to buy this drink. The ingredients of the drinks and how they make them are the most important factor of the brand, which i think i need to bring to light within the design and communicate this through the packaging. 

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