Thursday, 18 April 2013

OUGD503 // Hellfire // Concept Research

The natives honor eagles for their opportunistic ways. They depicted this as work smarter not harder, this as a message and symbol would fit in well for a creative network, targeting young creatives.
An eagle also represents masculinary, dominance, power and ruler which all have a relevance to the beer itself - its a masculine beer as it is as bitter, dominance shows through in the strength of the beer and power and ruler are reperented by it being the best on the market.

The eagle also stands for opportunity, freedom, community, skill, inspiration, determination and vision.

These are some simple illustrations of a double headed eagle, which i can use as a visual aid in order to illustrate my own logo for the hellfire beer label.

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