Sunday, 25 November 2012

OUGD503 // Fedrigoni // Calendar

Fedrigoni Class of 2013 Calendar

Design agency ‘The One Off' where tasked with the challenge of creating an innovative solution to promoting the Fedrigoni Woodstock paper range as a 2013 calendar.

Inspired by the natural pastel tones and tactile texture of the range reminiscent of school exercise books, The One Off have designed a set of notebooks and diary that play on the evocative nature of the range. 

Four books, categorised into relevant school subjects. The Maths book features details of weight information. The History book takes you on a journey through the humble Fedrigoni beginnings and the Geography book outlines the Environmental credentials of Woodstock range. The entire pack was printed by Pressision in Leeds who were most excited by the Art book which allowed them to use fluorescent and metallic inks, plus a special deboss design. 

The Diary houses all 14 coloured and 2 mottled papers of the Woodstock range. Varying weights of the coloured papers are positioned to suit the time of year. With cooler colours used for winter weeks, warmer tones throughout the summer and differing typefaces for each week sourced from the Type Foundry, the Fedrigoni 2013 Diary is a great source of design inspiration. 

Finally, to complete the concept, all of the books are packaged into a neat Materica 360g/m slipcase, cleverly engineered to hold a Fedrigoni pencil which acts as the lock.

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