Saturday, 26 January 2013

OUGD501 // Lecture 12 // Globalisation, Sustainability & the Media

Market is more powerful in influencing decisions of the globe.
Market expand outside of just a country. desirable idea. share the wealth of the world.

Definitions of Globalisation

The process of transformation of local or regional phenomena into global ones. It can be described as a process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, sociocultural and political forces.

The elimination of state-enforced restrictions on exchanges across borders and the increasingly integrated and complex global system of production and exchange that has emerged as a result

Markets become more powerful in influencing decisions about the future of the globe rather than governments...  

Markets expand outside of countries to ll over the globe.

revolutionaries wanted globalization to happen ... spread capitalism to other countries.  They believed that it would mean that everyone has a fair share of the worlds resources. 

The recent recession shows that no one can actually control the market we are in. 

‘Covering a wide range of distinct political, economic, and cultural trends, 
the term “globalization” has quickly become one of the most fashionable 
buzzwords of contemporary political and academic debate. In popular 
discourse, globalization often functions as little more than a synonym for 
one or more of the following phenomena: the pursuit of classical liberal 
(or “free market”) policies in the world economy (“economic 
liberalization”), the growing dominance of western (or even American) 
forms of political, economic, and cultural life (“westernization” or 
“Americanization”), the proliferation of new information technologies (the 
“Internet Revolution”), as well as the notion that humanity stands at the 
threshold of realizing one single unified community in which major 
sources of social conflict have vanished (“global integration”)’

Stanford Encyclopedia of Philosophy,

Because of globalization the world becomes Americanized. 
We are all now conntected via communication devices which makes globalization easier.


‘American sociologist George Ritzer coined the 
term “McDonaldization” to describe the wide-
ranging sociocultural processes by which the 
principles of the fast-food restaurant are coming to 
dominate more and more sectors of American 
society as well as the rest of the world’

Manfred B. Steger, Globalization: A very Short Introduction, page 71

Brings American principles to other societies... 

Marshall McLuhan

Talks about the radio and invention of TV. Technology extends the capabilities of people. You can now see right around the globe. We can experience our effects on every other people in the world...
Experiencing effects of our behaviour in a global scale. Quite true!

Thought is should make us more aware of our responsibilities."Globe no bigger than a village."

Nothing is hidden and news is everywhere.
But the problem is it kind of hasn't brought us together and maybe in fact segregated the world and communities even more.

Hatred can be spread from behind a screen without any obvious personal ramifications of your actions.

The Internet - 
We live mythically and integrally... In the electric age ,when our central nervous system is technologically extended to involve in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate... in the consequences of our every action. (1964: p.4) 
‘Electric technology... would seem to render individualism obsolete and... corporate interdependence mandatory’ (1962: p.1)

Through economic means and through land grabbing and war capitalism swallows up the rest of the world..

Because the market is expanding globally and they are multinational they are unaccounted for by any government. Starbucks is an example of this as they said they are 'based' in another country so don't need to pay taxes.

‘Does globalization make people around the world 
more alike or more different? … A group of 
commentators we might call “pessimistic 
hyperglobalizers” argue in favour of the former.  
They suggest that we are not moving towards a 
cultural rainbow that reflects the diversity of the 
world’s existing cultures.  Rather, we are
witnessing the rise of an increasingly homogenized 
popular culture underwritten by a Western “culture 
industry” based in New York, Hollywood, London 
and Milan’

Manfred B. Steger, Globalization: A very Short Introduction, page 70

Cultural Imperialism 

If the 'global village' is run with a certain set of values then it would not be so much an integrated community as an assimilated one.
Key thinkers- 

Another form of imperialism - creating an empire. Taking over empires and controlling them.. 

In the modern era imperialism is not for traditional means but actually for changing the way people think so the become more like your own culture... Western America culture mind set spreading over the world.

Time Warner

All the subsidiaries that Time Warner owns. 
Most multi media companies come from North America.
Being constantly bombarded with Western ideas, it is natural that it will begin to change the people in the rest of the world.  


An American way of thinking and American ideas of consuming things. 

Big Brother has spread from western culture to the rest of the world.
You create a product in the rest, re-package it and send it round the rest of the world... 

He controls a third of the market. He boasts that whoever the Sun says the people should vote for will win the election. 
Murdoch is explicit about having the power to control the way people thinks.

You can only report what you are aloud to report.  If you accuse Barack Obama of war crimes ou would have to be very nice to him otherwise you would never get an interview with him again. 

The more you look at newspapers it is actually the advert that controls the news. bove the right hand side advert shows how an advert controls the news itself.


US-based Global Climate Coalition (GCC) – 
comprising fossil fuel and automobile companies such as Exxon, Texaco and Ford. The GCC was started up by Burson-Marsteller, one of the world's largest public relations companies, to rubbish the credibility of climate scientists and 'scare stories' about global warming.
flak is characterized by concerted and intentional efforts to manage public information.

This company brought out loads of positive stories to make their companies look like they are not harming the planet.

Manipulative system. The media can shape peoples lives and the way that they think... Politicians are now becoming very media savvy because they know how powerful the media is.

Inconvenient truth 

Release less CO2
Plant more vegetation
Try to be CO2 neutral
Buy a hybrid vehicle
Encourage everyone you know to watch

Flat Earthers 

Jim Inhofe ‘Global warming is one of the biggest hoaxes ever perpetuated on the American public.’

Nigel Lawson ‘It is a propagandist’s term. It trips off the tongue nicely’

Competitive Enterprise Institute

Erin Balser, 'Capital Accumulation, Sustainability and Hamilton, Ontario: How Technology and Capitalism can Misappropriate the Idea of Sustainability'

BIOX Biofuel plant, Canada
Alternative ‘clean’ fuel
More expensive to produce

Bio-fuel plant in Canada. It is more expensive to produce so people aren't prepared to buy it. When they built the new factory to make bio-fuel they built it in the cheapest part of Ontario, This caussed loads of niose pollution the off shoots were pumped into 

This is when a company tries to re brand them to make them look like they are better for the environment.

‘Most things are not designed for the needs of the people but for the needs of the manufacturers to sell to people’

‘Most things are designed not for the needs of the people but for the needs of manufacturers to sell to people’ (Papanek, 1983:46)

Adbusters attempt to make sustainable product above by creating a trainer made from used tires...

Artwork used within newspaper

Shepard Fairey using his work to try and spread the need to be sustainable to a wider audience.. 

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