Thursday, 29 August 2013

OUGD601 // Dissertation // Case study: Future Publishing

Future Publishing, owner of magazines including Metal Hammer and Total Film, has reported that digital accounted for more than 50% of total advertising revenues for the first time in the final three months of 2012.
In an interim management statement published on Monday, Future revealed that digital made up 54% of its total ad revenue, from 45% in the same quarter in 2011.
Future also reported a 24% increase in digital revenues year on year in the final quarter of 2012 following its prediction of a surge in e-edition sales thanks to a "tablet Christmas".
The company – which said it has closed four games console magazines, launched four digital brands and one print title since 1 October – said that digital revenues now account for 23% of the total. In the last three months of 2011 digital accounted for 18% of total revenues.
Digital revenues from selling iPad and other tablet editions of Future titles has averaged quarterly growth of 16% over the past year, with 40 titles now on Google's new magazine shop, which launched in December.
Future's US operation, which reported yet another loss in the final three months of the year, is forecast to return to profitability in the current financial year to 30 September.
In the US digital advertising accounted for 74% of total ad revenue in the last three months of 2012, up from 64% for the same period in 2011.
Net debt was £16.8m at 31 December, a 6% year-on-year fall.
"We expect trading for the full year to be in line with our expectations," the company said. "Print revenues remain challenging but we expect digital revenues to maintain a steady growth rate."

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