OUGD501 // Theory to Practice // Subliminal messages

Within some of coca cola advertisements, subliminal messages have been used to work the human mind and think / see things in different ways, this is often to make them buy the product more.

This is very real and very intentional. Back in 1995, a small advertising firm in Sydney produced this ad to reintroduce the Australian market to the curvy Coke bottle. And an artist slipped a picture of a blow job into one of the ice cubes. Someone noticed, and Coke had to recall more than $200,000 worth of advertising.