OUGD503 // Ella's Kitchen // Breaking down the company

For the publication which is to present Ella's Kitchen and explain what it is all about, I am going to use the content off the website for the content of the publication. This is the only information we have available to use, but everything that is on website, is important to them as anyone has access to it and they have chosen to put it up there.

The main areas we are going to use:
- OUR PRODUCTS
- OUR STORY
- THE GOOD STUFF WE DO
- STUFF FOR THE SENSES.

OUR PRODUCTS
- stage 1
- stage 2
- stage 3
- big little people

http://www.ellaskitchen.co.uk/our-products/

OUR STORY
- what drives us
http://www.ellaskitchen.co.uk/our-story/what-drives-us/

- our experts
http://www.ellaskitchen.co.uk/our-story/our-experts/

THE GOOD STUFF WE DO
- good to the planet - terracycle, recycling packaging

- good to each other - exploring farms, supporting other countries

- good for tiny tummies - why organic, the beliefs of the company

STUFF FOR THE SENSES
- research
http://www.ellaskitchen.co.uk/stuff-for-the-senses/our-research/

- activity sheets, tasty tunes - will be used in the welcome toolkit.

OUGD503 // Ella's Kitchen // Editorial Design

My task within our partnership was to look into editorial design for our project and how to design it to fit in with the product range.
The publication is to communicate the brand, after breaking this down into 4 elements, I need to look into publications we can work around these 4 elements / break it down to 4 separate books. I have started to look into multi format documents, by this I mean one publication that is broken down into 4 different books, each with a different format, but can be binding / held together to present as one document.

Looking at these publications and ways of creating a variety of publication formats together to create one, has given me lots of ideas for what i could create. 

I think this is the definite route to go down, as i think it will break the brand down into manageable chunks, with it being like this, it is more likely that the user will actually read through each section and take notice of it. 

This has shown that there are a wide variety of these documents out there and i need to look at ways in which they could be bound together, along with the format of each smaller book. Deciding on the content for each booklet should be the next step so i can decide what format will suit it the best. 

OUGD503 // Ella's Kitchen // Character Design

For the creative partners brief, me and greg have decided to do the Ellas kitchen brief, from this i came up with a concept to run through our products, which is to use the ingredients of the drinks and characterise them to tell the story of Ellas kitchen brand.

The brand are very aware of the ingredients and being organic and good the environment and the world, as this is a big importance to them, highlighting this throughout the branding of the products seems a good way to portray this to the clients and shareholders of company.

I have started to look into character design, in particular fruit characters. To start with i have looked generally at illustrations of fruit; looking mainly at fruit drinks as I thought this would provide the most visuals for this idea, from that i have looked at characterising fruit so we can use them through the products.

After looking at fruit character design, I came across the brand nuts.com, which use characters of nuts within their packaging, I really like the hand drawn fun style of the illustrations and of the whole branding of the packaging in general, so i have looked at more of the products. 

Hopefully this will start generating some ideas for the characters to go with this concept for the brief.