As the campaign i am doing is classed as a health campaign, i decided to look into previous health campaign posters and advertisements - not that i am necessarily going to produce this as my campaign is for a much smaller audience that the pack will directly been given to them.
As you can see from the images above, they are all high impact design. They have some sort of imagery that is focused around the main reason or something that is involved with the campaign. Another element is the tag line or sentence that is used to hit home and make you realise what it is actually saying and how it effects you. Apart from that there is the obvious campaign and charity logo with website direction on it too.
The imagery used is very strong and has a big reasoning / statement behind it, on its own the image would do the same job, but the tag line reinforces this by explaining what is meant by it. Colours are a big thing, they are always bold and something that will catch your eye. Bright and in your face works well for this kind of advertising.
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