A general overview
7 things to know about print:
- Colour models
- Formats
- Artwork
- Processes
- Finishing
- Costs
Colour Models
- CMYK - The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).
- RGB - The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.
- Hexchrome - Hexachrome was a six-color printing process designed by Pantone Inc. In addition to custom CMYK inks, Hexachrome added orange and green inks to expand the color gamut, for better color reproduction. It was therefore also known as a CMYKOG process
- Spot Colour - In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run.
- PMS - Pantone Matching System - The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.
Formats
- Standard ISO
- A & SRA sizes - The RA and SRA paper formats are defined by ISO 217 "Paper - Untrimmed Sizes" and cover untrimmed raw paper for commercial printing. The RA and SRA sizes are slightly larger than the corresponding A series sizes to allow for bleed on printed material that will be later trimmed to size, often for bound publication.
- Imperial vs metric
- Tabloid - A tabloid is a newspaper with compact page size smaller than broadsheet, although there is no standard for the precise dimensions of the tabloid newspaper format
- Broadsheet - The broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages (typically 22 inches / 559 millimetres or more)
- Berliner - Berliner, or "midi", is a newspaper format with pages normally measuring about 315 mm × 470 mm (12.4 in × 18.5 in). The Berliner format is slightly taller and marginally wider than the tabloid/compact format; and is both narrower and shorter than the broadsheet format
- Envelope 'C' Sizes - The C series formats are geometric means between the B series and A series formats with the same number (e.g., C2 is the geometric mean between B2 and A2). The width to height ratio is as in the A and B series. The C series formats are used mainly for envelopes.
Stock
- Weights
- Finish - gloss // matt // silk // coated // uncoated
- Laid or Woven
- Boards, Cartons
- Plastic and Acetate
- lots more variations
Artwork
- Document set up
- File formats & fonts
- Spell check
- Colour Specification
- Printer Marks
- Preflight check
- Mock ups
- Proofs
- Sign off
Print Processes
- Lithography
- Gravure
- Screen-print
- Flexography
- Pad Printing
- Six colour
- Laminate
- Foil Blocking
- Emboss/Deboss
- Spot UV Varnish
Finishing
- Binding
- Folding & Creasing
- Die stamping & Cut/Drilling
Costs
- Get a quote very early on - before starting job
- Identical spec for 3 print estimations
- Learn roughly what things cost (unit cost)
- Understand viable minimum quantities
- Extras/Authors corrections
- Delivery
- Special sizes & finishes
These list of different elements within the printing process, is a god start of what will be included in my design production manual. If i cover most of these areas i know i will have all the relevant information.
After looking at the presentation, we looked at some actual stock within printed matter.
G F Smith
Clarks
PULP - Kent Lyons
Hooternanny
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