OUGD505 // What is good // BBC Radio Stations

after discussing more in the workshops we have been doing i think i am going to focus my theme on the BBC Radio, because i can apply branding over the whole radio but there are still around 8 different radio stations within BBC Radio, so this could work well in my favour. And also because it is the most recognised and the most listened to Radio station in the UK.

BBC RADIO 1

Specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock or interviews.

BBC RADIO 1extra

Specialising in urban music

BBC RADIO 2

Programming is best described as Adult Contemporary or AOR, although the station is also noted for its specialist broadcasting of other musical genres.

BBC RADIO 3

Its output centres on classical music and opera, but jazz, world music, drama, culture and the arts also feature.

BBC RADIO 4

Broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history.

BBC RADIO 4extra

Formerly BBC 7 and BBC Radio 7, is a British digital radio station broadcasting comedy, drama, and children's programmes nationally 24 hours a day.

BBC RADIO 5 live

Specialises in live BBC News, phone-ins, interviews and sports commentaries.

BBC RADIO 5 Live Sports Extra

Specialising only in extended additional sports coverage.

BBC RADIO 6 music

Often referred to as the sister station of BBC Radio 2, it shares common features and DJs with both BBC Radio 1 and Radio 2. For instance, it operates a playlist of similar 'A/B/C' structure to both Radios 1 and 2  and regularly shares selective tracks on its 'A' playlist with both stations, although it is generally less reliant upon chart music than the more mainstream stations.

Evening and weekend programming, however, features a more diverse selection of tracks across genres both popular and on the fringes, with dedicated shows towards different forms of dance, jazz, soul, and Jamaican music, among others. The station also features performances from the BBC music archives, including the "Peel Sessions" put together by John Peel from the late 1960s to his death.

BBC Asian Network

Serving those originating from and around the Indian subcontinent. The music and news comes out of the main urban areas where there are significant communities with these backgrounds. 

BBC Asian Network broadcasts mainly in English, but also have programmes in five south Asian languages – Hindi/Urdu, Punjabi, Bengali, Gujarati and the Mirpuri dialect of the Potwari language. Despite the name, Asian Network serves only those from India and the surrounding region; with the vast majority of Asia not catered for. The station's output consists largely of music and talk programmes, although there is a daily documentary series Asian Network Reports and a now-discontinued daily soap opera Silver Street.

OUGD505 // What is good // Most influential BBC presenters

Looking at making an exhibition on BBC Radio, being about the history and past and current shows, i have looked into the most influential presenters to the BBC.

John Arlott
1914 - 1991

John Arlott, was a BBC radio cricket commentator whose poetic phraseology has been described as "the voice of an English summer." After more than three decades of Test Match commentaries, his final broadcast of the 1980 Centenary Test, received a standing ovation from the crowd and the players.

Arlott's love of the English language extended into the printed word as a writer, co-author or editor of some eighty books

Arthur Askey

1900 - 1982

Askey was a Liverpudlian comedian who established himself through the BBC comedy series Band Waggon. Together with Richard Murdoch, he developed a quick-fire style that moved radio comedy on from the rituals of the variety theatre.

Arthur's memorable vocal delivery exploited to the full his best known catch-phrases, "Hello Playmates", "Before your very eyes" and "I thank you". 

Simon Bates

17 december 1947

Bates joined the BBC in 1971 and has worked for Radio 1, 2, 3, 4 and 5. His stay on Radio 1 is most often remembered for his mid-morning feature Our Tune, in which he preceded a listener-chosen record with a poignant story.

Since Leaving Radio 1, he has worked mainly in commercial radio and can currently be heard on Classic FM. 

Tony Blackburn

Born 29 January 1943

Tony Blackburn entered broadcasting as a DJ on the offshore 'pirate' radio stations. On 30 September 1967, he was the first voice to be heard on the new radio station, BBC Radio 1. His breezy banter coupled with a readily identifiable choice of jokes quickly made him a listeners' favourite.

In recent years, Blackburn has worked for a variety of stations, often championing his love for soul music. He currently presents programmes on KCFM and 102.2 Smooth Radio. 

Ken Bruce

Born 2 February 1951

Ken joined BBC Radio 2 in 1982 as a stand-in presenter, having gained his broadcasting experience with BBC Radio Scotland and BBC World Service. He took-over the BBC Radio 2 Breakfast Show in 1984 and, after moving between various forenoon shows, settled into his regular mid-morning slot.

His current music show includes a number of popular features including the PopMaster quiz and Tracks Of My Years.

Ken is also a regular presenter of Friday Night Is Music Night as well as compering the Radio 2 broadcast of The Eurovision Song Contest. 

Nick Clarke

1948 - 2006

Clarke joined the BBC in 1973 as a reporter, subsequently working on The Nine O'Clock News, The Money Programme and Newsnight before moving to The World This Weekend in 1989.

BBC director general Mark Thompson said, “He was one of the BBC's finest broadcasters and a brilliant political interviewer, who was also a great listener. Nick's interviewing style was penetrating but unfailingly courteous." 

Jimmy Clitheroe

24 December 1921 - 6 June 1973

Born in Clitheroe, Lancashire, the diminutive little performer spent much of his early life in Blacko, near Nelson.

Affectionately known as the Clitheroe Kid, he began acting in Sunday School concerts at the local Methodist chapel before starring in variety shows, films, radio and television, in a career that spanned five decades from the 1930s to the 1970s.

Originally best-known in the north of England, and a long-standing regular in the Blackpool end-of-the-pier variety shows, Jimmy gained wider popularity in the 1950s on radio and later in television.

He appeared on BBC national radio in the mid-1950s in The Mayor's Parlour with comedian Jimmy James and in Norman Evans's radio shows. From 1955-1958 Jimmy starred in his own radio variety show Call Boy which led to the hugely successful series The Clitheroe Kid, which ran for 15 years from 1957-1972.

Jimmy never grew taller than 4 feet 3 inches (1.3 metres), and throughout his career mainly played the character role of an 11-year-old schoolboy, complete with school cap and blazer.

As the Peter Pan of show business: Jimmy Clitheroe was the real-life boy who never grew up. 

Catchphrases: 

“Don't some mother's 'ave 'em”

“I'm all there with me cough drops”

Barry Alldis

Australian-born Barry Alldis was an experienced announcer and DJ when he moved to London in 1955. 

His ambitions to broadcast to the UK were slow to materialise and it was not until December 1956 that he joined the British department of Radio Luxembourg. 

As compere of The Top Twenty Show, Barry became one of the best known music presenters in Europe.

He is credited with introducing the 'Power Play' to Britain in 1957 when, together with Keith Fordyce and Don Moss, he would choose a new release to be featured on the station throughout the week. This resulted in the creation of a number of chart entries including the first European hit (Diana) for American artist Paul Anka, before the record was released in the US.

In 1966, Barry returned to England as a freelance compere, DJ and announcer for the BBC Light Programme (later for BBC Radio 1 and BBC Radio 2) presenting shows such as Housewive's Choice, Swingalong, Late Night Extra and Album Time.

He returned to Radio Luxembourg in 1975 and remained with the station until his death.

A talented pianist and trumpet player, Barry composed over 100 tunes.

Barry's daughter Janet Alldis quoted her father as saying, "Radio is my life, and when I go, I want to go with my boots on."

Catchphrases: 

"Your DJ BA"

"Whether at home or on the highway, thanks for tuning my way."

Peter Allen

Born 4 February 1946

A broadcast journalist and political correspondent, Peter Allen moved from television to radio to join BBC Five Live at its launch. Along with co-presenter Jane Garvey, he helped to bring a fresh approach to morning news programmes in a highly acclaimed teaming that lasted for 13 years.

His reports on the death of Diana, Princess of Wales, which he presented with James Naughtie, earned him a Sony Radio Academy Gold Award. 

Peter currently presents BBC Radio 5 Live's Drive programme with Anita Anand.

Speaking about his work, he said, “Radio is 'it' for me because; radio - you pick up a microphone and you talk.” 

Marjorie Anderson

1913-1999

Having read the news and presented the Forces Favourite request show during the Second World War, Anderson became an early presenter of Woman's Hour.

She maintained a sober, sincere and traditional approach without sounding patronising and endeared herself to listeners at a time when British broadcasting was primarily male dominated.

Eamonn Andrews

1922 - 1987

Eamonn first broadcast on Radio Eireann as a boxing commentator at the age of sixteen. Having won the 1944 Irish Middleweight Boxing Championship in 1950, he joined the BBC Light Programme as presenter of Sports Report.

Although he hosted a number of popular shows on television, his work as a reporter, especially of boxing and rugby, helped to define sports broadcasting for a generation. 

Danny Baker

Born 22 June 1957

After dropping out of school at 15, Danny took a job in a small central London record shop before turning to journalism as co-founder of the punk fanzine Sniffin' Glue. From there he moved on to New Musical Express where developed his skills writing articles, reviews and conducting interviews.

Danny then established a position for himself on television; first making documentaries for the cult youth series 20th Century Box and then as a reporter on the 6 O'Clock Show. He has subsequently written and appeared in a variety of TV documentary, comedy and quiz shows.

His radio career began in 1989 as presenter of the Weekend Breakfast show on BBC GLR. The following year he joined BBC Radio 5, initially presenting a phone-in sports quiz broadcast. Over the years he has fronted a variety of shows for Radio 5 and 5 Live sharing his love of music, an extensive knowledge of off-beat trivia and views on football that have been described as fearless, outspoken and controversial. His current Saturday morning show for the station features a mix of sports entertainment featuring fans and special guests. 

At various times, Baker has worked for BBC Radio 1, Talk Radio, Virgin Radio, BBC London and BBC Radio 2. His most recent spell with BBC London ran from 2001 to 2012, when he announced that he was leaving following the axing of his show in a programme schedule change.

“He has a formidable energy, combined with a unique way of looking at the world and an exquisite turn of phrase.” Sony Radio Academy Awards, judges' comment 

"He's a joyous force of nature...He celebrates British eccentricity and the way we are." Peter Kay.

Peter Brough

1916 - 1999

After appearing in a number of BBC variety programmes, Peter Brough was given his own show Educating Archie, which ran through much of the 1950s. At its peak, the programme attracted 15 million listeners who appeared undeterred by being entertained on the radio by a ventriloquist and his dummy Archie.

The popularity of Educating Archie served as a useful launch-pad for rising stars, including comedians Tony Hancock, Max Bygraves, Harry Secombe, Benny Hill, Beryl Reid and singer Julie Andrews. 

Douglas Cameron

Born 29 October 1933

Douglas Cameron presented BBC Radio 4's Today programme from 1971 until the birth of commercial radio, when he moved to LBC.

His ten year spell co-presenting the AM programme with Bob Holness, helped to establish LBC's reputation.

Cameron became known across the UK as the voice of Independent Radio News, while his authoritative and consummately professional microphone style entertained Londoners for over thirty years. 

Alastair Cooke

1908 - 2004

Cook joined the BBC as a film critic in 1934 and, shortly afterwards took on the additional role of London correspondent for the American network NBC.

He became an American citizen during the Second World War while travelled in the USA for the BBC. When the war ended, he started work on a radio narrative called 'American Letter'. The programme, later re-named Letter From America ran for 58 years.

Cook was greatly respected on both sides of the Atlantic, being awarded an honorary knighthood by the Queen and addressing the US Congress on its 200th anniversary. 

Billy Cotton

1899 - 1969

Billy Cotton formed his own orchestra between the wars, eventually building it into a band that mixed comedy and light entertainment with tunes that catered for music hall-type audiences. This popular format was transferred successfully to radio in 1949 as The Billy Cotton Band Show and continued until 1968.

Cotton's opening call “Wakey Wakey” followed by the theme tune 'Somebody Stole My Gal', became a regular accompaniment to Sunday lunch for many radio listeners during this era.

OUGD505 // What is good // Further research

From the workshops we have been doing on the this project we have looked at different formats and branding and other bits which have made us research into certain areas that could help us decide what to do for this brief. IN the last workshop we were given the options of:

- a brief history of

- a collection of

- an into to

- things you need to know about

- an exhibition of

I have decided that i am going to merge two together and look at a brief history of and an exhibition of. Whilst looking into BBC Radio more i came across the idea of 90 years of BBC broadcasting, so i am going to use this as the basis to my exhibition and be the history of BBC at the same time. I think i am going to link in the current stations now too. The whole idea of the exhibition is that it will be visual and audio, so throughout i want to visualise the spoken words of the radio and get over the tone of voice of different shows etc. 

In order to do this i need to research into:

- 90 years of radio - further research to what i have done.

- current BBC radio stations and some way to look at the tone of voice - podcasts?

- visuals to the radio and how this can be linked into the exhibition

- exhibitions

- interactive exhibitions

- branding of exhibitions

OUGD505 // What is good // World Radio Day

Announced by UNESCO, World Radio Day will celebrate how radio positively impacts millions of lives everyday. Although more than 100 years old, radio remains the most popular medium for information, education and social change. Notably, radio can change lives when new voices bring fresh perspective on air and it represents a focal point for community life, accessible even in isolated locations.

http://www.lifelineenergy.org/radio5.html

http://www.facebook.com/WorldRadioDay

News article in the metro about world radio day
http://metro.co.uk/2013/02/13/3445638-3445638/

OUGD505 // What is good // Relevance of the radio

Radio is a personal medium and, unlike other media, it can accompany you throughout the day. This fact makes radio the ultimate local community and loyal friend. Radio is highly personalised because it requires the listener to fill in the blanks … and they are entirely in charge of what they “see”. It is this personalisation that takes place every day in a radio listener’s life.

The personalities provide the link to the community and a “local flavour”. In the past people would meet in the town square or chat over the garden fence. Local radio’s human give-and-take environment, keeps that feeling alive. Social networking is not a new tool to radio it has been its strength from the beginning.

Radio remains relevant in today’s world of time-starved consumers. It provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography, etc.

Radio is everywhere, reaching consumers on-air, online and on-demand – whether they are at home, at work or in their car. It allows consumers to multi-task and listen while they work or play – essential in today’s world. It is a reach medium, delivering messages 24/7 to consumers personally, one-on-one, in an attentive environment.

It provides information as it reaches consumers closest to their time of purchase, as they drive to or from work, or even during a lunch break. When used synergistically with other media, it increases brand awareness, brand recall, and an advertiser’s ROI. In numerous studies, it has also proven to increase visits to websites and the likelihood of stimulating a purchase.

Radio’s fundamental strength continues to be the power of words and sound. With its human voice to persuade, it is a powerful branding medium. Advertisers use presenter endorsements to build trust and drive business with presenters often imparting personal experiences with the brand, on-air mentions and authentic chatter within their shows.

Unlike other media, the radio experience remains intact platform to platform – whether it is delivered on a desktop, in a car, MP3 player or cell phone. These platforms allow radio to maintain its local presence while also delivering to a national audience. New technologies are increasing and enhancing listeners radio experience through text messaging, mobile applications, time shifted listening via podcasts, word of mouth forums and other opportunities.

A revolution in the way that radio views itself, is bringing all technology and platforms together to deliver true interactivity to the masses, one person at a time. Within this world of new technology and media fragmentation, radio continues to be the first source for audio entertainment and for new music discovery (this is the reason why Apple decided to put an FM receiver in their fifth generation of iPod).

Radio offers REACH, RELEVANCE, ACCESSIBILITY, FREQUENCY, ENGAGEMENT, TRUST, AGILITY and with it, the opportunity to shift from interruption to engagement. Above and beyond this it has the ability to get advertisers close to the action, embedded into the conversation in a way other media just cannot match.

Article taken from:
 http://themediaonline.co.za/2011/06/why-radio-is-more-relevant-today-than-ever-before/


RADIO ADVERTISING BUREAU

Radio remains relevant in today’s world of time-starved consumers.  It provides programming content
meeting the entertainment needs of people according to their demography, geography, ethnography, etc. via nearly 11,000 on-air stations, 7,000 streaming stations and more than 1,800 digital stations.
           
Radio is ubiquitous, reaching consumers on-air, online, on-site and on-demand – whether they are at
home, at work or in their car.  It is a passive medium allowing consumers to multi-task and listen while they work or play – essential in today’s world.  It is a reach medium, delivering messages 24/7 to consumers personally, one-on-one, in an attentive environment.  It provides information as it reaches consumers closest to their time of purchase, as they drive to or from work, or even during a lunch break.  When used synergistically with other media, it increases brand awareness, brand recall, and an advertiser’s ROI.  In various studies, it has also proven to increase website visitation and purchase likelihood.
           
Radio’s core strength continues to be the power of words and sound. With its human voice to convince it can be used as a branding medium.  Advertisers continue to use DJ endorsements to build trust and drive business with DJs often providing personal experiences with the brand, on-air mentions and authentic chatter within their shows.
           
Radio is resilient.  Its accessibility continues to expand.  Various distribution platforms such as streaming, HD-Radio, MP3 also keep Radio relevant.  Unlike other media, the audio experience remains intact platform to platform – whether it is delivered on a desktop, in a car, MP3 player or cell phone.  The platforms allow Radio to maintain its local presence while also delivering to a national audience.  Today’s new technologies can increase and enhance consumers' Radio experience thru text messaging, mobile applications, time shifted listening via podcasts, etc., and now also provide a visual experience not previously available.  The future of Radio is bringing all technology and platforms together to deliver true interactivity to the masses, one person at a time.  Innovations in interactivity such as BuyFromFM (available only on Zune), listener influenced programming, instantaneous ownership of audio content such as music, advertising messaging, news programming, etc..  
           
Within this world of new technology and media fragmentation, Radio continues to be the #1 source for
new music discovery and choice for audio entertainment.  Radio listening is also what Americans prefer to do second most during their leisure time.

Supporting Radio’s important role in today’s media environment and proving its Reach, Relevance and Receptivity,Apple most recently announced the addition of an FM receiver in the fifth generation of the iPod nano. In response to this announcement, Emmis Communications CEO Jeff Smulyan stated, "Apple clearly recognizes that Radio is the number one source for new music acquisition and has made it simpler and easier for today's listeners to access the audio entertainment they value so highly. The ability to bring a live listening experience together with digitally stored music will have a dramatic impact on listener involvement.” Jeff Haley, CEO of the Radio Advertising Bureau, added, "The idea that an 85-year-old medium has the chance to remain relevant and capture new distribution in an environment when those things are hard to come by is very exciting.

Taken from:

http://www.rab.com/public/adchannel/pfp/RadioRole.pdf

What is the relevance of radio in todays world?

1. It is the medium that promotes thought- whereas television just provides food for the eyes, radio demands more concentration from the brain and ears- and we can do other things whilst listening to the radio.

2. It provides latest updates on almost all fields other than just providing entertainment

3. these days radio includes all kinds of forecasts including all advertisements, weather forecast, traffic jam, offers, music, serials, edutainment, and what not.. only thing we dont do is "see the radio"

4. If you don't want a TV or computer,it is the best friend you can have...I'm speaking from a personal point of view that you can tune into channels that are informative and educational in a sense that not forced down your throat esp. the Public Broadcast Stations that have no ads or agendas..Remember that Jackson Keillor (?) program they made into a movie..."Home Prairie Companion"..or stations that read books to the blind over the air etc etc ..no shock jocks or Top 40 stuff..but real radio..it is still a valid art form,I believe anyway..it might be old-fashioned..only needs a couple of batteries.

5. Radio word takes us to the thing listening radio but if we expand our horizons these are the packets of data which are transfered or transmitted from servers to the hosts, for e.g : radio FM radio popularity has increased so much in todays world, inform of GPRS, EDGE, UMTS, etc these technologiees are the part of radio services.

6. as peanut is like kaju to a poor man ,radio is like a tv to a poor man who can not afford such a big amount. and he is happy with it .Also we must not forget that when tv was not their we had the only entertainment other than cinema which was radio and we should never forget our past.

Teens turn to radio for the latest News

Radio has overtaken social networks as UK teens’ preferred news source, and continues to beat newspapers and TV in a recent survey.

The poll, carried out by the youth writing community Movellas.com, asked UK teenagers how they ‘read all about it’.

When asked to express their opinion on ‘the best ways to keep up with the news’, 61% of teenagers polled said radio was their preferred choice, closely followed by 58% who selected television news. Unsurprising for a digital generation, social networks Twitter and Facebook followed at 56% and 52% respectively, with printed newspapers and free daily newspapers languishing at 26% and 22%.

When asked ‘how do you judge what news is important?’ less than half (40%) were influenced by a news story being on the front page of a newspaper, with 57% stating they were more influenced by whether friends started talking about it or if a story went viral on social networks (54%). And when it came to the value of journalism, 57% valued getting their news ‘straight away off Twitter’ above reading a journalist’s evaluation of the news (43%), with 35% also believing that direct and ‘straight from the horse’s mouth’ news was more trustworthy.

And when it comes to the best way to become a journalist, teens were split 48% to 52% in favour of starting their own blog and doing it for themselves as opposed to following the traditional work experience route at a newspaper or magazine.

Commenting on the results of the poll, Movellas.com founder, Per Larsen, said: “What this survey shows is that newspapers don’t reflect the way young people engage with the news. For them it’s about immediacy, the ability to share and ‘link’ and the opportunity to actively comment on the news. Newspapers and magazines simply don’t give young people that freedom or opportunity – and as a result their days are numbered.

“It’s also about relevance, and I suspect that the success of radio news is down to the skill of stations in catering for their target demographic, and by combining music, entertainment news and relevant current affairs, broadcast formats like BBC Radio One’s ‘Newsbeat’ make listening to the news an attractive prospect for young people.”

http://radiotoday.co.uk/2012/11/teens-turn-to-radio-for-the-latest-news/

OUGD505 // What is good // Radio stations

Top Radio Stations in UK:
1. BBC Radio 2 (13.9m listeners every week)
2. BBC Radio 1 (11.2m)
3. BBC Radio 4(10.8m)
4. Heart (7.3m)
5. Capital (6.8m)
6. BBC Radio 5 live(6.3m)
7. Classic FM (5.4m)
8. Kiss (4.4m)
9. Magic (3.7m)
10. Smooth Radio(3.7m)

BBC RADIO 2
BBC Radio 2 is one of the BBC's national radio stations and the most popular station in the United Kingdom. Much of its daytime playlist-based programming is best described as Adult Contemporary or AOR, although the station is also noted for its specialist broadcasting of other musical genres. Radio 2 broadcasts throughout the UK on FM between 88.1 and 90.2MHz from studios in Western House, adjacent to Broadcasting House in central London. Programmes are relayed on digital radio via DAB, Sky, Cable TV, IPTV, Freeview, Freesat and the Internet. The station's programming is broadcast on a network of FM transmitters of up to 250 kW, the strongest FM signals in the EU.

Brief History:

1967–1986
The station was launched at 05:30 on 30 September 1967, and evolved from the Light Programme, with some of the Light Programme's music shows transferring to the newly launched Radio 1. The first show had started at 05:30am (on the Light programme) but continued with Breakfast Special from Paul Hollingdale as Radio 1 split.
In early years, much programming and music was common to both stations, particularly on the shared FM frequency. Radio 1 was targeted at the audience of pirate radio stations whereas Radio 2 settled down as a middle-of-the-road station playing laid-back pop/rock, folk and country, jazz and big-band music, easy listening, light classics, and oldies, with significant amounts of comedy and sport. Notable broadcasters on Radio 2 in the 70s and 80s were Ray Moore on early breakfast, Terry Wogan on breakfast, replaced by Ken Bruce and later Derek Jameson; Jimmy Young and his lunchtime news and current affairs show; 'Diddy' David Hamilton on mid-afternoons, John Dunn at what became known as drivetime. Radio 2 became the first national 24-hour radio station in the UK in 1979.

Frances Line: 1986–1996
The station's policy remained stable with only minor changes until April 1986 when Frances Line, head of music, repositioned the station. She would become Controller in 1990. An ageing Radio 1 audience which had grown up with the station was sticking with it into their 40s and beyond; Line repositioned Radio 2 to appeal exclusively to the over-fifties and introduced older presenters and based the playlist around nostalgia, easy listening and light music. As a result, David Hamilton quit the station at the end of 1986, claiming the music policy had become "geriatric"; Terry Wogan's replacement Derek Jameson also appealed to an older, down-market demographic. Although popular with its target audience, the policy alienated many younger listeners who had listened to both Radio 1 and Radio 2 and the station's audience fell. It took another hit when sports coverage moved to Radio 5 in August 1990. Another blow was struck by the rise of album-rock commercial stations (particularly Virgin Radio) and 'gold' spinoffs from Independent Local Radio stations playing classic pop and rock. With the station's audience in decline a change of emphasis was needed.

James Moir "The Nation's Favourite" — 1996 onwards
Line was replaced by James Moir in 1996. Moir repositioned Radio 2 with a largely AOR/contemporary playlist by day, aimed at a more mature audience than Radio 1 (which, post-Britpop, was again starting to focus on a young audience) but still embracing new music, and more specialist broadcasting by recognised genre experts in the evenings. Unlike the early-90s repositioning of Radio 1 in which the BBC lost many well-known names, many former Radio 1 presenters stayed with the BBC and moved across to Radio 2.
Radio 2 is now termed "the nation's favourite", a title the BBC formerly used for BBC Radio 1. It is the most listened-to station in the UK, its schedule filled with broadcasters such as: Sir Terry Wogan, Steve Wright, Chris Evans, Simon Mayo, Ken Bruce, Jeremy Vine, Mark Radcliffe, Janice Long, Tony Blackburn, Paul Gambaccini, Johnnie Walker and Bob Harris.
As well as having most listeners nationally, it ranks first in many regions above local radio stations. BBC Radio 2 played to 27% of the available audience in 2006.


The station's audience is now mainly adults over the age of 35 (82% of listeners) although in recent years it has attracted more younger listeners. Its daytime playlist features music from the 1960s to various current chart hits, album and indie music. The station's appeal is broad and deep, with accessible daytime programmes and specialist programmes of particular types or eras of music. In 2009, Radio 2 again won the Music Week Award for National Radio Station of the Year, an award it has won for several consecutive years.
Weekday evenings feature specialist music, including jazz, folk music, blues, country and western, reggae, classic rock, showtunes and biographies and documentaries on musical artists and genres. This specialist programming typically runs from 19:00 to 20:00, and from 22:00 to midnight. Radio 2 hosts both the BBC Concert Orchestra and the BBC Big Band.
Brian Matthew's "Sounds of the Sixties" remains a regular fixture on the Saturday schedule, as does Johnnie Walker's "Sounds of the Seventies" on a Sunday.
On Sundays, the schedule reverts closer to its old style, with a focus on easy listening, Jazz and Show music, with presenters like Clare Teal and David Jacobs and long-standing programmes like Sunday Half Hour.

Schedule:
Regular presenters on the show and regular shows are:
Janice Long
Alex Lester
Vanessa Feltz
The Chris Evans breakfast show
Ken Bruce
Jeremy Vine
Steve Wright in the afternoon
Simon Mayo Drivetime
Jo Whitely


BBC RADIO 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock or interviews. It is aimed primarily at the 15-29 age group, although the average age of the audience in 2008 was 33.


- 'Day' DJs play music generally orientated around the Radio 1 Playlist
- 'Night' DJs play more eclectic and specialised 'New Music'.

The day presenters on the network on weekdays are: Dev (4:00 am–06:30 am), Nick Grimshaw (06:30 am–10:00 am), Sara Cox (10:00 am–12:45 pm), Scott Mills (1:00 pm–4:00 pm) and Greg James (4:00 pm–7:00 pm)

The weekend day slots house: Gemma Cairney (7:00 am–10:00 am), Matt Edmondson (10:00 am–1:00 pm), Huw Stephens (1:00 pm–4:00 pm), "BBC Radio 1's Dance Anthems with Danny Howard" (Sat 4:00 pm–7:00 pm), and "The Official Chart show with Jameela Jamil" (Sun 4:00 pm–7:00 pm).


Weekday 'Night' DJs from 7 pm until 4 am play host to eclectic and specialised content that include: Zane Lowe (7-9pm) and Phil Taggart and Alice Levine (10-12am). Huw Stephens, Nihal, Charlie Sloth, Rock Show with Daniel P. Carter, Punk Show with Mike Davies, Benji B and Toddla T each have a 2-hour slot either between 12-2am or 2-4am Tuesday to Friday mornings. From April 2012, a new show was introduced called BBC Radio 1's Residency, which is hosted by Chuckie, Heidi or Kutski on rotation.

Currently, between 9 pm and 10 pm Monday-Thursdays, there is a variety of one hour programmes including a music documentary series named BBC Radio 1's Stories on Mondays, a review show hosted by Edith Bowman on Tuesdays, a comedy show hosted by Tom Deacon on Wednesdays, and In New DJs We Trust on Thursday evenings.

Friday evening is Radio 1's "Dance Music Marathon" from 7 pm to 7 am which consists of Annie Mac (7-9pm), Pete Tong (9-11pm), Skream and Benga (11pm-1am), The Essential Mix (1-3am), Annie Nightingale (3-5am) and Rob da Bank (5-7am).

Saturday evenings include 12 hours of urban music which, since October 2009, has been simulcast entirely on BBC Radio 1Xtra. DJs include: Trevor Nelson (7-9pm), Tim Westwood (9-11pm), MistaJam (11pm-1am), Diplo (1am-3am), Friction (3am-5am) and Seani B (5am-7am).

Sunday evenings include a request show hosted by Dan Howell and Phil Lester (7-9pm), advice show The Surgery with Aled (9 to 10 pm) and a show hosted by Annie Mac (10-12am). This is before specialist music takes over the station at midnight with BBC Introducing with Jen Long and Ally McCrae (12-2am) followed by B.Traits (2-4am).

Music:

While most commercial stations concentrate on two main themes, 1980s music & classic rock, Radio 1 plays a mix of current songs, including independent/alternative, rap, hip hop, rock, house, electronica, dance, drum and bass, dubstep and various pop.
Due to restrictions on the amount of commercial music that could be played on radio in the UK until 1988 (the "needle time" limitation) the station has recorded many live performances. Studio sessions (recordings of about four tracks made in a single day), also supplemented the live music content, many them finding their way to commercially available LPs and CDs. The sessions recorded for John Peel's late night programme are particularly renowned.
The station also broadcasts documentaries and interviews. Although this type of programming arose from necessity it has given the station diversity. The needletime restrictions meant the station tended to have a higher level of speech by DJs. While the station is often criticised for "waffling" by presenters, an experimental "more music day" in 1988 was declared a failure after only a third of callers favoured it.


News and current affairs:
Radio 1 has a public service broadcasting obligation to provide news, which it fulfills through Newsbeat bulletins throughout the day. Short news summaries are provided roughly hourly on the half hour during daytime hours with two 15-minute bulletins at 12:45 pm and 5:45 pm. The main presenter is Chris Smith with reporters including Simon Mundie (Sport), Natalie Jamison (Entertainment), Dan Whitworth (Technology), Jim Taylor (Multimedia), Greg Cochrane (Music) & Greg Dawson (USA).

Notable Shows:

The Radio 1 Breakfast Show
The breakfast show has been presented by many famous names over the years. Currently this slot is broadcast between 6:30 am and 10:00 am, Monday to Friday and is hosted by Nick Grimshaw. The show was previously hosted by Chris Moyles and his team under the alternative title The Chris Moyles Show.

The Official Chart
BBC Radio 1's chart show has aired the UK Singles Chart exclusively on Sunday afternoons since the programme began. Currently broadcasting from 4:00 pm until 7:00 pm, the format, length and starting time have varied over the years, but it has always finished at 7:00 pm. For many years, the show prided itself on playing all 40 singles in the top 40 but this practice ended when Wes Butters took over as presenter in 2003; then only tracks below number 20 to be played were the new entries. On 13 January 2013, Jameela Jamil took over presenting of The Official Chart show, when Reggie Yates leave BBC Radio 1 on 23 December 2012.

Weekday Drivetime Show
The current weekday Drivetime show is hosted by Greg James. Notable former presenters include Scott Mills, Sara Cox, Chris Moyles, Peter Powell, Bruno Brookes, Nicky Campbell, Mark Goodier, Kevin Greening and Dave Pearce. The show currently broadcasts from 4:00 pm until 7:00 pm every weekday, with a 15-minute break at 5:45 pm for Newsbeat.

The 10 Hour Takeover
The 10 Hour Takeover is a stunt event run on some Bank Holiday Mondays and other public holidays since 2004, the first having been aired on Easter Monday of that year.The event is a request-based special, in which the DJs on air will encourage listeners to select any available track to play. Due to the BBC's long-established and broad-scope music archive, it is often possible for a wide range of songs to be played, and as such the mix of music played may be more diverse than that on a normal weekday.

BBC RADIO 4

BBC Radio 4 is a British domestic radio station, owned and operated by the British Broadcasting Corporation (BBC), that broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history. It replaced the BBC Home Service in 1967.The station controller is Gwyneth Williams, and the station is part of BBC Radio and the BBC Audio & Music department. The station is broadcast from the BBC's headquarters at Broadcasting House, London.
BBC Radio 4 is the second most popular domestic radio station in the UK, and is broadcast throughout the United Kingdom on FM, LW and DAB, and can be received in the north of France and Northern Europe as well. In addition, the station is also available through Freeview, Sky, Virgin Media and on the internet. Radio 4's sister station, BBC Radio 4 Extra (formerly known as BBC 7), complements the main channel by broadcasting repeats from the Radio 4 archive, extended versions of Radio 4 programmes and supplements to series such as The Archers and Desert Island Discs.
BBC Radio 4 is notable for its consistent news bulletins and programmes such as Today and The World at One, which are heralded on air by the Greenwich Time Signal "pips" or the chimes of Big Ben.

Schedule

The night-time feed from the BBC World Service ends at 05:20, with a brief introduction from the early shift continuity announcer. The five-minute Radio 4 UK Theme (composed by Fritz Spiegl) followed this for 28 years until April 2006. It was replaced by an extension to the early news bulletin, despite some public opposition and a campaign to save it. After a continuity link and programme trail there is a shipping forecast, weather reports from coastal stations for 04:00GMT and the inshore waters forecasts, followed at 05:30 by a news bulletin, a review of British and international newspapers, and a business report. On weekdays, Farming Today, which deals with news of relevance to the agricultural sector, is followed by the Today programme from 06:00 to 09:00.

After the Today programme, the schedule is then determined by the day of the week, though on every weekday there are 'fixtures': Woman's Hour at 10:00, You and Yours at 12:00, The World at One and a repeat of the previous day's The Archers at 2:00 pm, followed by the Afternoon Play at 2.15 pm. At 5:00 pm another current affairs programme, PM, is broadcast. At 6:30 pm there is a regular comedy 'slot', followed by The Archers. At weekends the schedule is different, but also has its 'fixtures' at various times.

On or after the hour, a news bulletin is broadcast—this is sometimes a two-minute summary, a longer piece as part of a current affairs programme, or a 30-minute broadcast on weekdays at 18:00 and midnight. At 12:00, FM has a four-minute bulletin while long wave has the headlines and then the Shipping Forecast; for the same reason, long wave leaves PM on weekdays at 17:54.

There is a news programme or bulletin (depending on the day) at 22:00. The midnight news is followed on weekdays by a repeat of Book of the Week. The tune Sailing By is played until 00:48, when the late shipping forecast is broadcast. Timing is said to be difficult as the Sailing By theme must be started at a set time and faded in as the last programme ends. Radio 4 finishes with the national anthem, God Save the Queen, and the World Service takes over from 01:00 until 05:20.

Timing is considered sacrosanct on the channel. Running over the hour except in special circumstances or occasional scheduled instance is unheard of, and even interrupting the Greenwich Time Signal on the hour (known as 'crashing the pips') is frowned upon.

An online schedule page lists the running order of programmes.

HEART
Heart is a network of 17 adult contemporary local radio stations in central & southern England and north Wales. Each station broadcasts local breakfast and drive time shows and simulcasts network programming at all other times. Sixteen of the Heart stations are owned and operated by Global Radio with one station, Heart Hertfordshire, owned independently as a franchise.

History

Heart began broadcasting on the 6 September 1994, as 100.7 Heart FM being the UK's third Independent Regional Radio station, five days after Century Radio and Jazz FM North West. The first song to be played on 100.7 Heart fm was "Something Got Me Started", by Simply Red. Its original format of "soft adult contemporary" music included artists such as Lionel Richie, Simply Red and Tina Turner. Reflecting this, its early slogan described the station as being "100.7 degrees cooler".

Its programming format was modified in 1996, a year after Chrysalis launched Heart 106.2 in London. The new format saw the "soft" AC music replaced with a generally more neutral Hot AC music playlist. Century 106 in the East Midlands became the third station of the Heart network in 2005 after GCap Media sold Century. Chrysalis' radio holdings were sold to Global Radio in 2007.

There are two theories of how the original Heart station was given its name. One is that it got its name from being based in the heart of Birmingham. The more commonly held theory is that it is taken from the phrase Heart of England which Birmingham and often the wider West Midlands region is often referred to as.

When GCap Media was taken over by Global Radio in 2008, it announced plans to dissolve the 41 station One Network, with one station (Power FM) becoming part of the Galaxy Network, four stations (BRMB, Beacon Radio, Mercia FM and Wyvern FM) forming a West Midlands regional network (which was latterly sold to Orion Media along with Heart 106), seven stations joining Capital FM to form The Hit Music Network and the remaining 29 stations forming the Heart Network. Heart East Midlands was sold to Orion Media due to the same competition concerns that had forced its earlier sale to Chrysalis, and as a result this was operated by Orion Media using the Heart name and content under licence, until 1 January 2011 when it split from the Heart network, becoming Gem 106. (As a result of this and other changes, including the creation of Capital East Midlands, Global Radio placed a relay of Heart 106.2 in place of Galaxy Digital on DAB in Leicester and Nottingham, such that listeners could continue to receive Heart network content in these areas.)

Between June and September 2010, Global Radio merged a vast majority of the Heart stations to create a smaller network of local & regional stations, in line with new OFCOM guidelines on local output requirements.




Schedule
Monday - Thursday
midnight - the late show with simon beale







01:00 - 04:00 - All the 80's all night
04:00 - 06:00 - Matt Wilkinson
06:00 - 09:00 - Stephen Mulhern & Emma Willis
09:00 - 13:00 - Toby Anstis
13:00 -  16:00 - JK & Lucy
19:00 - 22:00 - evenings on heart with roberto
22:00 - midnght - late night show with simon beale

Friday nights - 7pm onwards club classics


Saturday
00:00 - Club Classics with Roberto
01:00 - Nicola Bonn
06:00 -  JK and Lucy
10:00 -  Toby Anstis
13:00 -  Nick Snaith
17:00 -  Emma Bunton
19:00 -  Club Classics with Mark Wright
21:00 -  Club Classics with Steve Denyer

Sunday

00:00 - Club Classics with Steve Denyer
01:00 - Nicola Bonn
06:00 -  Stephen Mulhern and Emma Willis
10:00 -  Jason Donovan
12:00 - Margherita Taylor
16:00 -  The Vodafone Big Top 40
19:00 -  Evenings on Heart with Roberto
22:00 -  The Late Show with Simon Beale

CAPITAL RADIO

Capital is a radio network of nine independent contemporary hit radio stations in the United Kingdom which are owned and operated by Global Radio, launching on 3 January 2011.Capital was previously known as Mix, One, Galaxy and Hit Music at various times. The stations were formerly owned by GCap Media and Chrysalis Radio prior to their respective takeovers by Global Radio and, with the exception of Capital London, were all part of Galaxy or Hit Music prior to January 2011.
The stations serve an audience of 7.1 million listeners and target a core audience in the 12-20 age group

History

Capital Radio, GWR and GCap Media:
Throughout the 1990s, Capital became one of the UK's major radio groups by acquiring a number of additional local radio stations including Red Dragon FM, BRMB and Wyvern FM. Rival GWR Group also acquired a number of local radio stations in the 1990s, including Leicester Sound, Ram FM, GWR FM, Chiltern FM, Hereward FM, Marcher Sound and Trent FM, which operated as part of the 33 station Mix network.

Capital Radio and GWR Group's merger in 2005 resulted in the stations being amalgamated into One which existed until June 2009 when most of the stations, now in the ownership of Global Radio, who purchased GCap in 2008, were rebranded as part of The Heart Network. This left Leicester Sound, Ram FM, Red Dragon FM and Trent FM which formed Hit Music with network content produced in Nottingham. In January 2011 these stations were rebranded as part of Capital.

Galaxy
The first Galaxy radio station, Galaxy 101, was launched in 1990 in South West England broadcasting from Bristol and operated under the Chiltern Radio Group. Chrysalis Radio purchased the station in 1996 and a year later, expanded the network by buying Faze FM's stations - Kiss 102 in Manchester and Kiss 105 in Yorkshire. In 1998, black community station Choice FM was acquired in Birmingham. Chrysalis Radio won the North East regional licence in 1999 and sold the original station, Galaxy 101, to the GWR Group in 2002 (now Kiss 101).

In 2007, Chrysalis Radio was sold to Global Radio and following their subsequent acquisition of GCap in 2008, Xfm Scotland and Power FM were rebranded under the Galaxy moniker in November 2008. Another rebrand followed in January 2011 when all Galaxy stations were rebranded as Capital.



Capital Yorkshire

Capital Yorkshire is an Independent Local Radio station owned by Global Radio as part of the nine-station Capital radio network which specialises in mainstream music. It is based at Josephs Well near Park Lane in Leeds, West Yorkshire.
The licence held makes Capital Yorkshire the largest regional British radio station[2] outside of London.
There are two advertising sub-regions, known as for East Yorkshire and South & West Yorkshire, which air localised commercials.

History
Galaxy Yorkshire

The station started life as Kiss 105, but became Galaxy 105 after a take over by the Chrysalis Group, then in 2006 it became simply Galaxy Yorkshire.
The stations strapline was altered to "passion for music, passion for life" to reflect its new target demographic which has been changed from 15-29 to 15-34[citation needed]. This was reinforced by the playing of more old school "Galaxy Anthems" - similar to Bauer rival Kiss's "Kisstory". In 2008 it was rebranded as a mainstream station along with all the other Galaxy Stations with a new 'Love Music' strapline before becoming 'Yorkshire's No. 1 Hit Music Station in July 2010.

Capital Yorkshire
The station was rebranded as 105 Capital on 3 January 2011 as part of a merger of Global Radio's Galaxy and Hit Music networks to form the nine-station Capital radio network.[4] Breakfast presenter Simon Hirst and drivetime presenter Adam O'Neill retained their jobs at the relaunched station.[5]



Schedule
Monday - Thursday
midnight - Will Cozens
02:00 - Capital mixtape
03:00 - Ant Payne
06:00 - Hirstys daily dose
10:00 - Rich Clarke
13:00 - The Bassman
16:00 - Adam O'niell
19:00 - James Barr
22:00 - Will Cozens

Fri
16:00 - Adam O'Niell
20:00 - Pandora

Saturday
00:00 - andy durrant
03:00 - Christian Williams
05:00 - capital mixtape
06:00 - adam o niell
08:00 - Pete allison
12:00 - Ant Payne
16:00 - Pandora
20:00 - Will Cozens

OUGD505 // What is good // Radio

Radio at home, in the office, in the car, bus, trian and plane. Radio is readily available and at that very widely available. There are so many stations across the country and world. The main drawback to the radio is having to have signal.

About the radio

Radio owes its development to two other inventions, the telegraph and the telephone, all three technologies are closely related. Radio technology began as "wireless telegraphy".
Radio can refer to either the electronic appliance that we listen with or the content listened to. However, it all started with the discovery of "radio waves" - electromagnetic waves that have the capacity to transmit music, speech, pictures and other data invisibly through the air. Many devices work by using electromagnetic waves including: radio, microwaves, cordless phones, remote controlled toys, television broadcasts, and more.

The Roots

During the 1860s, Scottish physicist, James Clerk Maxwell predicted the existence of radio waves; and in 1886, German physicist, Heinrich Rudolph Hertz demonstrated that rapid variations of electric current could be projected into space in the form of radio waves similar to those of light and heat.
In 1866, Mahlon Loomis, an American dentist, successfully demonstrated "wireless telegraphy." Loomis was able to make a meter connected to one kite cause another one to move, marking the first known instance of wireless aerial communication.

Guglielmo Marconi, an Italian inventor, proved the feasibility of radio communication. He sent and received his first radio signal in Italy in 1895. By 1899 he flashed the first wireless signal across the English Channel and two years later received the letter "S", telegraphed from England to Newfoundland. This was the first successful transatlantic radiotelegraph message in 1902.

In addition to Marconi, two of his contemporaries Nikola Tesla and Nathan Stufflefield took out patents for wireless radio transmitters. Nikola Tesla is now credited with being the first person to patent radio technology; the Supreme Court overturned Marconi's patent in 1943 in favor of Tesla.


Growth of Radio - Radiotelegraph and Spark-Gap Transmitters
Radio-telegraphy is the sending by radio waves the same dot-dash message (morse code) used in a telegraph. Transmitters at that time were called spark-gap machines. It was developed mainly for ship-to-shore and ship-to-ship communication. This was a way of communicating between two points, however, it was not public radio broadcasting as we know it today.
Wireless signals proved effective in communication for rescue work when a sea disaster occurred. A number of ocean liners installed wireless equipment. In 1899 the United States Army established wireless communications with a lightship off Fire Island, New York. Two years later the Navy adopted a wireless system. Up to then, the Navy had been using visual signaling and homing pigeons for communication.

In 1901, radiotelegraph service was instituted between five Hawaiian Islands. By 1903, a Marconi station located in Wellfleet, Massachusetts, carried an exchange or greetings between President Theodore Roosevelt and King Edward VII. In 1905 the naval battle of Port Arthur in the Russo-Japanese war was reported by wireless, and in 1906 the U.S. Weather Bureau experimented with radiotelegraphy to speed notice of weather conditions.

In 1909, Robert E. Peary, arctic explorer, radiotelegraphed: "I found the Pole". In 1910 Marconi opened regular American-European radiotelegraph service, which several months later, enabled an escaped British murderer to be apprehended on the high seas. In 1912, the first transpacific radiotelegraph service linked San Francisco with Hawaii.


Improvements to Radio Transmitters
Overseas radiotelegraph service developed slowly, primarily because the initial radiotelegraph transmitter discharged electricity within the circuit and between the electrodes was unstable causing a high amount of interference. The Alexanderson high-frequency alternator and the De Forest tube resolved many of these early technical problems.

Lee DeForest - AM Radio
Lee Deforest invented space telegraphy, the triode amplifier and the Audion. In the early 1900s, the great requirement for further development of radio was an efficient and delicate detector of electromagnetic radiation. Lee De Forest provided that detector. It made it possible to amplify the radio frequency signal picked up by the antenna before application to the receiver detector; thus, much weaker signals could be utilized than had previously been possible. De Forest was also the person who first used the word "radio".
The result of Lee DeForest's work was the invention of amplitude-modulated or AM radio that allowed for a multitude of radio stations. The earlier spark-gap transmitters did not allow for this.


Radio Speaks
The first time the human voice was transmitted by radio is debateable. Claims to that distinction range from the phase, "Hello Rainey" spoken by Natan B. Stubblefield to a test partner near Murray, Kentucky, in 1892, to an experimental program of talk and music by Reginald A. Fessenden, in 1906, which was heard by radio-equipped ships within several hundred miles.

Reginald A. Fessenden
Canadian, Reginald A. Fessenden is best known for his invention of the modulation of radio waves and the fathometer. Fessenden worked as as a chemist for Thomas Edison during the 1880s and later for Westinghouse. Fessenden started his own company where he invented the modulation of radio waves, the "heterodyne principle" which allowed the reception and transmission on the same aerial without interference.

True Broadcasting Begins
In 1915, speech was first transmitted across the continent from New York City to San Francisco and across the Atlantic Ocean from Naval radio station NAA at Arlington, Virginia, to the Eiffel Tower in Paris.


On November 2, 1920, Westinghouse's KDKA-Pittsburgh broadcast the Harding-Cox election returns and began a daily schedule of radio programs.

The first ship-to-shore two way radio conversation occurred in 1922, between Deal Beach, New Jersey, and the S.S. America, 400 miles at sea. However, it was not until 1929 that high seas public radiotelephone service was inaugurated. At that time telephone contact could be made only with ships within 1,500 miles of shore. Today there is the ability to telephone nearly every large ship wherever it may be on the globe.

Commercial radiotelephony linking North America with Europe was opened in 1927, and with South America three years later. In 1935 the first telephone call was made around the world, using a combination of wire and radio circuits.

FM Radio
Edwin Howard Armstrong invented frequency-modulated or FM radio in 1933. FM improved the audio signal of radio by controlling the noise static caused by electrical equipment and the earth's atmosphe. Until 1936, all American transatlantic telephone communication had to be routed through England. In that year, a direct radiotelephone circuit was opened to Paris. Telephone connection by radio and cable is now accessible with 187 foreign points.
Radio technology has grown significantly since its early development. In 1947, Bell Labs scientists invented the transistor. In 1954, a then small Japanese company called Sony introduced the transistor radio.


US FACTS

- 93% of U.S. population listen to radio each week.
- The typical person spends 92 minutes per day listening to the radio.
- Radio reaches 94% of college grads age 18+
- 96% of adults 18-49 with a college degree and an annual income of $50,000+ tune into radio over the course of a week.
- Baby Boomers - 80 million Americans born between 1946 and 1964 - account for roughly half of all packaged-good sales, almost $230 billion.  In five years, they’ll control 70% of the USA’s disposable income.
- 241.2 million people age 12+ listen to radio each week.
- 180% more people will use radio in a week than will go to Facebook in month in the U.S.
- 50% more people will use the radio than go to Google in a month in the U.S. (61 million)
- 20% more people 12+ (240 million) will use radio in a week than will use the internet in a month (195 million) in the U.S.
- 62% of shoppers are listening to the radio an average of 14min prior to shopping.
- 63% of American adults listen to the radio every day.
- Over 89% of New/Talk Radio listeners are registered voters.
- Over 89% of New/Talk Radio listeners vote in the primaries.
- Over 92% of New/Talk Radio listeners voted in the 2008 presidential election.
- 94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12+ tune into radio over the course of a week. Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.
- The average person spends 1,000 hours per year listening to the radio, second only to television at 1,500 hours. The internet, newspapers and magazines are all under 200 hours per year each.
- Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.
- Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.
- Radio Advertising used in conjunction with internet marketing raises the return on investment 4.5 times more than just using internet marketing only.
- Most radio ads generate emotional levels equal to or higher than T.V.
- Radio listeners believe that radio and its advertising are more relevant to them than television or newspapers.
- Radio has a 49% better R.O.I. than T.V.